“A presence on the local news has undoubtedly grown Waze’s numbers, and in turn, the app makes TV traffic reports more relevant to drivers. And drivers? They don’t waste as much gas (or time) idling in traffic, whether on the highway or less-traveled city streets.” - FastCompany
Waze faces competition from Google with respect to Android device navigation functionality, but the startup brings this technology to a number of mobile platforms and has landed impressive partnerships. - TechCrunch
The advantage that Waze brings is that a newscaster or commuter doesn’t have to guess at what the speed of the traffic is; the app reports it, as the user slows down, stops, or speeds up. Users who tap into that information contribute their own reporting. Waze developed broadcast-friendly tools to tap into that information, so that it can show routes of best and least congestion. - PC Magazine
Clearly, the company has been growing like wildfire over the past few years, and this jump to powering TV traffic reports will only further its popularity among mainstream users. Once viewers see what Waze’s free apps can offer, they’ll have a hard time resisting the siren call. - VentureBeat
I think partnerships like this will increasingly be an option for TV stations. There is only so much they can do on dwindling budgets, but by turning on deals like this, they can get great real-time data and a chance to deepen their relationship with users. - GigaOm
It’s a modern take on the local station staple of having audience members call in with their observations. Traffic reporters use an iPad in the studio to control the display of real-time road conditions and reports on highways and surface streets supplied by drivers on the road. They can also encourage branded commuter groups from within the app, providing an avenue for engaging directly with their audiences. - DigitalMediaWire
Waze allows a community of 9 million drivers to report traffic via Smartphones. Traffic reporters at the four ABC stations — KGO in San Francisco, KABC in Los Angeles, WFAA in Dallas and WPVI in Philadelphia — will broadcast the data, giving viewers a “driver’s eye view of current and potential slowdowns. - TV Spy
In many ways, the partnership is a match made in heaven. Waze has over 9 million users who are reporting real-time traffic information and delivering the traffic news is a vital part of many of these early-morning news shows. I’m so glad that I work from home nowadays, as I used to hate facing those miserable commutes. - IntoMobile
Given the amount of coverage generated by this announcement, it is likely that the number of Waze users will spike over the next few days. - Web Pro News